Who we are
We are a Romanian company present daily with self-testing products (BARZA, VENERIS, SELF CARE DIAGNOSTIC) and body care products (MULTI CARE) in the homes of thousands and thousands of people, whom we help to find a quick answer to the symptoms and health problems they face.
Our story began in the 1990s when we launched the BARZA test. We are proud to have been pioneers in bringing the first pregnancy test to Romania, giving women the opportunity to check such important and personal news in the privacy of their own home.
We positioned ourselves as trailblazers from the start, but this was just the beginning of our journey towards improving access to crucial medical information.
Currently, our company has the largest portfolio of medical devices for self-testing in Romania.
We are present with our products in over 7000 locations in Romania - pharmacies, drugstores, hypermarkets, hospitals - and in dozens of online stores.

Mission
In our almost 30 years of operation, we have kept to our mission of consistently promoting the concept of home self-testing as an essential preventive health measure.
By developing the largest portfolio of rapid self-tests, we wanted to give people the opportunity to monitor their health conveniently and efficiently. In a fast-moving world, we believe that every individual has the right to clear information and accessible means to manage their health.
So we're committed to bringing advanced technology into everyone's homes, offering rapid testing solutions that are accurate, easy to use and put control of their health in their own hands.
Our mission continues to be to develop and deliver innovative solutions to improve the quality of life for everyone, regardless of age or income.
We are dedicated to being a trusted partner to each individual, helping them monitor their health more easily so they can make informed decisions and lead healthier lives.
Values
The core values of our company, Self Care Medical, are the backbone of everything we do.
In every step we take, we put respect first - respect for our customers, colleagues, partners and community.
In our dealings, we are guided by the principle of integrity, always acting ethically and honestly. We are committed to transparency, ensuring that our communication is open, honest and accessible to all stakeholders.
Flexibility is a value that defines our approach to change and innovation. We are adaptable to the changing demands of the market and are ready to adjust our strategies to meet the needs of our customers. In everything we do, we are always looking for ways to adapt and evolve, keeping ourselves agile and responsive.
As a team, we share these values passionately and apply them to every aspect of our business. They guide us in making decisions, building lasting relationships and achieving excellence in everything we do.
Principles
The principles that underpin the operation of our company are fundamental to our continued success and our positive contribution to the market.
Stability is one of the main pillars of our business philosophy. We strive to maintain a strong financial position to ensure sustainability and to be able to respond to challenges in a resilient way.
Our strong results orientation is reflected in every action we take. We set ambitious goals and constantly strive to achieve or even exceed them.
At the same time, we are aware that these results are achieved as a team. Our team is the driving force behind our success, and collaboration and effective communication are key to achieving our common goals.
We are proud to take responsibility for our customers, business partners and the community in which we operate. We always seek to deliver on our commitments and ensure that our actions have a long-term positive impact.
These principles guide us every day and motivate us to build a strong, responsible and forward-looking company.




